GM has conquered the Chinese market with electric and hybrid cars
- yassine zeddou
- Oct 19, 2024
- 3 min read
Updated: Dec 11, 2024

General Motors (GM) positions itself as a major player in the Chinese auto market, GM has conquered the Chinese market with electric and hybrid cars , China the world's largest auto market has become a focus for many global automakers as it drives electrification to combat air pollution and reduce dependence on fossil fuels. GM's strategic shift to electric vehicles (Ev) and hybrid vehicles will allow American automakers to take advantage of China's growing demand for clean energy transportation.

Strategic initiatives focused on electrification
The Chinese government has actively promoted the promotion of clean energy vehicles, passed strict emission regulations, and created incentives for electric and hybrid vehicles. GM took advantage of this opportunity and adapted its electric and hybrid range specifically to Chinese consumers. GM has been able to launch affordable and practical electric vehicles that will appeal to a wide audience, especially through joint ventures with Chinese automakers such as SAIC and Wuling.
one of GM's outstanding products in the Chinese market is the Wuling Hongguang Mini EV, a small electric vehicle developed by GM by a joint venture between SAIC and Wuling. This affordable no-frills electric car quickly became a bestseller in China and was attractive to urban commuters looking for an economical and environmentally friendly alternative. Its success reflects GM's understanding of the needs of the local market, where there is strong demand for low-cost, small-sized electric vehicles.

In an important milestone, GM officially sold more electric and plug-in hybrid (PHEV) models than gasoline cars for the first time in China. GM's electric models (Ev and Phev) accounted for 53% of sales in the third quarter, and the company is fighting for its position in the intensifying Chinese auto market.
"We are increasing both sales volume and market share in China," GM China president Steve Hill said.
GM and its joint ventures delivered over 426,000 vehicles to China in the third quarter, 14% more than in the second quarter of 2024.

This growth was driven mainly by GM's new energy vehicles (Nevs), which include electric vehicles and plug-in hybrids. In third quarter, more than 224,000 GM electric and hybrid models delivered accounted for 53% of total sales, surpassing gasoline vehicles for the first time.
GM's net sales of NEV increased by 60.7% year-on-year, and in 2024 2quarter increased by 14.3% year-on-year, marking the continuous growth rate since 2022 Q3.
However, total sales fell 21% year-on-year due to the continued slump in gasoline vehicles in China.
The number of electric vehicles sold in china is increasing
SAIC-GM-Wuling accounted for 77% of the company's total sales in China in the third quarter. The joint venture's small electric vehicles accounted for more than 130,000 vehicles in the third quarter alone, including the Wuling Hong Guang MINIEV and the Wuling Bin Guo EV.

Chinese electric vehicle makers like BYD dominate the market with highly affordable electric vehicles like the Seagull, which starts at under $10,000 (69,800 yuan). BYD's Seagull was the best-selling electric vehicle in China in August, with nearly 41,000 models sold. Last month, BYD sold another 43,425 Seagull models. In comparison, BYD sold over 400,000 NEVs last month alone. September was BYD's fourth consecutive record-breaking sales month.

Expansion and Investment
GM's investment in research, development and production of electric and hybrid vehicles in China underscores the company's long-term commitment to the market. Automakers Promise Billions of dollars for further development of electric vehicle technology, including battery systems, with the aim of expanding scope and reducing costs GM's Ultium battery platform is a key element of global electrification strategy, providing flexibility for different types of vehicles, including large Suvs and trucks and small electric vehicles.
GM has also made progress in the Plug-in Hybrid (Phev) and Hybrid categories, which combine the advantages of electric and conventional gasoline engines. These vehicles are not yet fully ready to switch to electric vehicles, but are expected to appeal to Chinese consumers who want the flexibility to reduce fuel consumption and emissions.
conclusion
GM's dominance in China's electric vehicle market demonstrates its ability to adapt to rapidly changing industry trends and consumer preferences. As China is a key part of global electric vehicle sales, GM's strategy is geared towards long-term success. While the Chinese government continues to push for CO2 neutrality by 2060, GM's aggressive expansion of electric and hybrid vehicles could play a decisive role in its continued dominance in the world's largest automotive market.




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